Until this very day I’ve never really explained to people, maybe it’s because they never really asked lol. I felt it may be nice to give you more insight what a skull with nerdy glasses has to do with our brand.
Well, I’ve always been a big fan of skulls so there’s honestly no other reason for that, but the glasses have a way more important meaning to them.
Most of you must know by now that I’m slightly obsessed with everything involving the childhood movies I grew up with in the 80’s & 90’s. And as the picture may have spoiled already, the glasses are actually a reference to
Clark Kent .
The message we’re trying to spread with our brand is a positive one. A message that, we hope, inspires people to live life to the fullest. Especially when you take a look at our team members, you’ll notice they’re all talented people who are living for their passion & that’s something we’d like to encourage with the brand.
And that’s where Clark kicks in. Being the alter ego of Superman, he has so much to offer to people, even though the outside world doesn’t notice it. He actually symbolizes the fact that every single person has the capabilities to stand out in a crowd; all we have to do is acknowledge those talents & use them to our own benefit.
Live, people.